Senior Analyst, Marketing Analytics

About the Role

Key Responsibilities

• Conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value.
• Collaborate cross-functionally with marketing, operations, product, and sales departments to deliver actionable insights that help meet company goals.
• Utilize SQL, Excel, Snowflake, Salesforce, and related dataset manipulation, and data visualization including Looker to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities.
• Perform applied statistics analysis including hypothesis testing and regression analysis.
• Present findings to stakeholders and recommend actionable solutions for non-analytical partners including senior leadership.
• Redefine and challenge company marketing and acquisition KPIs critical to achieving company and business unit goals.
• Analyze technology trends to identify markets for future product development or to improve marketing of existing products.
• Build and maintain automated reporting and dashboards to track key metrics.
• Work closely with the product and operations teams in defining tests and experimental design.

Requirements

• Master's degree in Business or marketing analytics, data science, or closely related field.
• At least 1 year of experience in marketing or data analysis, product marketing, or a closely related area.
• Work experience analyzing performance of direct response and brand marketing campaigns in the debt resolution industry, including A/B testing and incrementality.
• Experience building dashboards using Looker, SQL, Snowflake, and R (or similar tools) for monitoring marketing KPIs, including regression-based trend analysis and outlier detection.
• Applied statistics analysis experience in the B2C financial services industry, including hypothesis testing and regression analysis.

Nice to Have

• Experience with analyzing performance of direct response and brand marketing campaigns in the debt resolution industry including A/B testing and incrementality.
• Building smart dashboards using Looker/SQL/Snowflake (and R) for monitoring marketing KPIs inclusive of regression-based trend analysis and outlier detection.
• Applied statistics analysis in the B2C financial services industry, including hypothesis testing and regression analysis.

Qualifications

• Master's degree in Business or marketing analytics, data science, or closely related field.
• 1 year of experience in marketing or data analysis, product marketing, or a closely related area.

Benefits & Perks

• Considerable employer contributions for health, dental, and vision programs.
• Generous PTO, paid holidays, and paid parental leave.
• 401(k) matching program.
• Merit advancement opportunities.
• Career development and training.
• Uplifting, collaborative work environment.