Senior Analyst, Marketing Ops

About the Role

Key Responsibilities

• Marketing project management in partnership with the Commercial marketing strategist from inception, including debriefs, success measures, detailed deliverables, timelines, and review workflows.
• Create marketing briefs, schedule internal team kick-offs, and obtain agreement on all deliverables, timelines, and colleague involvement.
• Input and track project and campaign progress in marketing operations systems, including task owners, SLAs, and approvals.
• Manage intake process for business requests such as sponsorship ads, invitations, print jobs, sales sheet updates, and marketing asset updates.
• Oversee the execution of all marketing elements with channel managers and stakeholders for campaigns to completion, ensuring proper review and approval by Legal & Compliance.
• Manage sourcing and invoicing for campaigns within the commercial marketing team.
• Manage the marketing campaign portfolio and the commercial marketing campaign calendar.
• Support B2B multi-channel programs, including digital channels like email, social, display, and website, to drive business growth.
• Contribute to content strategy, support creative asset development, and deploy advertising and marketing campaigns.
• Create and edit marketing collateral such as sales literature, presentations, website updates, newsletters, and email campaigns.
• Document marketing governance policies, procedures, and guidelines, ensuring communication and adherence across the team.
• Collaborate with cross-functional teams (Product Management, Legal, Compliance, IT) to ensure marketing aligns with business objectives and complies with policies.
• Assist with content audits and collateral updates to meet various strategic and regulatory objectives.
• Maintain marketing communications and content documentation, and prepare reports and samples for audits and reviews.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of relevant professional marketing experience, or a related field.
• Knowledge of marketing best practices, industry trends, and governance standards.
• Experience with marketing operations tools (e.g., Workfront) and administrative knowledge.
• Experience with Sales Enablement systems (e.g., Seismic) and administrative knowledge.
• Experience working with marketing automation, CRM (Salesforce), and analytics tools, with a focus on data privacy and security.
• Knowledge of marketing design applications (Adobe) is a plus.
• Strong analytical skills and experience working with data to drive results.
• Excellent project management skills and ability to handle multiple projects simultaneously.
• Strong communication skills and ability to collaborate across teams.
• Detail-oriented with strong organizational skills and compliance focus.

Nice to Have

• Experience with marketing automation and CRM systems.
• Knowledge of marketing design applications such as Adobe.

Qualifications

• Educational background in Marketing, Business, or related field.
• Professional experience of 5+ years in marketing or related areas.

Benefits & Perks

• Estimated salary range of $90,700 to $95,000 USD.
• Position is eligible for incentive compensation.