Senior Analyst, Paid Search

About the Role

Key Responsibilities

• Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency.
• Oversee agency execution to ensure it aligns with Salesforce's goals, budgets, timelines, and creative direction, providing guidance, feedback, and strategic input.
• Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations.
• Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution.
• Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives.
• Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards.
• Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs.

Requirements

• 3-5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.
• Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers.
• Proven experience managing or partnering with digital agencies to deliver marketing results.
• Demonstrated ability to translate performance data into compelling insights and business decisions.
• Excellent project management and cross-functional collaboration skills.
• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice to Have

• Experience in global or multi-regional paid media strategy.
• Familiarity with Salesforce, B2B buyer journeys, and enterprise lead generation KPIs.
• Understanding of media mix and how Paid Search complements channels like SEO, Paid Social, and Display.
• Strong communication skills with a clear, concise, and confident presentation style.
• Ability to thrive in a fast-paced, matrixed organization and influence without authority.