Senior Analyst, Search Marketing

About the Role

Key Responsibilities

• Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
• Building and presenting concise program readouts of performance towards key business metrics
• Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
• Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing, including daily checks on program KPIs, thresholds and campaign budget caps
• Ongoing management of budget and pacing
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client's strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations, and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Developing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Consistently demonstrating positive impact with clients, internal teams, capability and outside vendors

Requirements

• A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
• Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
• Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
• Strong client management and presentation skills
• Expertise in managing numbers and proficiency in executing approved media buys
• A firm pulse on the media marketplace and ability to provide insights into campaign results
• A detail-oriented and organized approach to achieving objectives
• Solid quantitative and research skills, and proven data interpretation capability
• Strong communication skills - clear, thorough, yet concise
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Nice to Have

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)

Qualifications

• A four-year degree
• 2 to 4 years of analytical or digital marketing experience, preferably in SEM

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of talent
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
• Compensation range of $59,850 - $86,680, with pay determined based on skills, qualifications, and experience
• Participation in freelancer/temporary employee medical plan and 401(k) plan for eligible roles