Senior Analyst, SEM

WPP

Parsippany, NJ

Full Time

Senior

25 days ago

Job Description

About the Role

CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. We use that passion to help leading organizations dedicated to improving our society's health achieve our business goals by creating experiences that inform, educate, and stimulate behaviors that improve the quality of life. If you are passionate about driving digital success and have a proven track record of delivering results, we want to hear from you! In this role you will play a key role in optimizing our digital marketing efforts and driving business growth through strategic SEM campaigns. You will be responsible for managing and implementing paid search campaigns, analyzing performance data, and providing actionable insights to enhance our online visibility and ROI.

Key Responsibilities

Develop, implement, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.). Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
Analyze performance data using various analytics tools to identify trends, insights, and areas for improvement. Provide regular reports on key performance metrics and make data-driven recommendations.
Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices to ensure optimal campaign performance.
Manage SEM budgets effectively, ensuring maximum return on investment and adherence to financial targets.
Conduct A/B testing and implement optimization strategies to improve ad performance and user experience. Continuously explore new opportunities and techniques to enhance campaign effectiveness.

Requirements

Proven experience (4+ years) in managing and optimizing SEM campaigns.
In-depth knowledge of Google Ads, Bing Ads, and other SEM platforms.
Strong analytical skills with proficiency in data analysis tools like Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360.
Excellent understanding of SEM best practices, search engine algorithms, and industry trends.
Strong communication and collaboration skills.
Passion for working in a fast-growing healthcare media agency.
Google & Microsoft certification a plus.
Contextual, video and/or programmatic experience a plus.
Experience in the pharmaceutical vertical.

Nice to Have

Google & Microsoft certification
Contextual, video and/or programmatic experience
Experience in the pharmaceutical vertical

Working at WPP

CMI Media Group is a global, full-service media agency devoted exclusively to strategic healthcare marketing. We value innovation, collaboration, and a results-driven approach to digital marketing in the healthcare industry.

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