Senior Analyst, Social Intelligence (Hybrid)

About the Role

Key Responsibilities

• Build dashboards and define scalable processes that make social listening insights actionable across teams.
• Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.
• Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.
• Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
• Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.
• Explore and apply emerging techniques in social analytics, including AI and machine learning, to enhance insight generation.
• Integrate insights across multiple social platforms, including video-first platforms and limited-access environments, to ensure a holistic view.
• Partner with the Analytics team to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.

Requirements

• Proficient in using social listening tools to build queries, categories, tags, and dashboards; experience with Brandwatch is a plus.
• Strong analytical skills with the ability to interpret and synthesize social data into meaningful insights.
• Demonstrated experience transforming complex, high-volume data into clear visualizations and dashboards.
• Ability to turn data into compelling stories that resonate with non-technical audiences.
• Naturally curious, with a passion for exploring new approaches to social intelligence, including AI and machine learning.
• Eager to develop deep industry expertise and understand key metrics that drive business performance.
• Solid understanding of the evolving social media landscape, platform dynamics, and best practices.
• Creative thinker capable of translating social insights into culturally relevant content ideas and engagement strategies.
• Experience working in a global environment and collaborating across diverse teams and time zones.
• Proven ability to partner with marketing stakeholders to inform content strategy, campaign performance, and community engagement.
• Comfortable troubleshooting technical issues and navigating platform-specific data limitations.
• Minimum of three (3) years of professional experience.
• At least two (2) years of experience in an analytics, research, or insights role.
• At least one (1) year of experience analyzing social data.

Nice to Have

• Experience with Brandwatch or similar social listening tools.

Qualifications

• Bachelor's degree in market research, analytics, engineering, economics, or a related field (preferred).
• Five (5) or more years of professional experience (preferred).
• Four (4) or more years of experience in an analytics, research, or insights role (preferred).
• Two (2) or more years of experience analyzing social data (preferred).
• Experience working in a global organization (preferred).

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance.
• Short-term disability and a 401K plan.
• Pay based on education, work experience, location, certifications, and job duties.