Senior Analyst, Spend Treatments (MYCA Web & Mobile)

American Express

New York, NY

Full Time

Entry Level

55k-105k

4 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The role involves managing spend treatments campaigns for the MYCA web and mobile channels within the U.S. Consumer Services and Marketing teams, focusing on driving revenue and engagement through customer-centric strategies and data-driven optimization.

Key Responsibilities

Owning end to end strategy and execution of MYCA web and mobile campaigns for Gold Card Spend treatments (Upgrade, Cross-Sell, and Supp), including creative development, placement strategy, and test design, with a focus on achieving or beating forecasted results.
Using reporting tools to track performance by pulling data, developing insights, and sharing a path forward based on findings.
Working as marketing lead alongside an agile marketing scrum team to conceptualize, develop, analyze, and iterate on various A/B tests.
Partnering with reporting and analytics teams to understand channel performance, translate data into insights, and optimize accordingly.
Leading channel forecasts, monthly reporting/commentary, and R&O process across the broader team.
Proactively identifying new opportunities to optimize within the channel and working in close partnership with various teams including Customer Growth, Data Science, Analytics, and others.

Requirements

Bachelor's degree or equivalent work experience preferred.
1-2 years of relevant experience in a marketing, analytics, or communications-based role.
Solution-oriented mindset with ability to troubleshoot and problem solve issues across various MarTech systems & teams.
Strong Excel knowledge with robust analytical skill set to identify trends in data and translate them into insights.
Clear communication skills to articulate treatment performance to peers and leadership in both written and verbal channels.
Strong organizational skills and high attention to detail in a fast-paced, performance-driven environment.
Collaborator with a positive attitude and strong relationship management skills, including the ability to influence cross-functional stakeholders.
Curious attitude with a will to learn and connect the dots between work and larger enterprise strategy.

Nice to Have

Experience with campaign management and digital marketing tools.
Knowledge of customer segmentation and personalization strategies.
Experience working within agile marketing teams.

Qualifications

Bachelor's degree or equivalent work experience.
1-2 years of relevant experience in marketing, analytics, or communications.

Benefits & Perks

Competitive base salaries plus bonus incentives.
6% Company Match on retirement savings plan.
Free financial coaching and financial well-being support.
Comprehensive medical, dental, vision, life insurance, and disability benefits.
Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need.
20+ weeks paid parental leave for all parents, regardless of gender.
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
Free and confidential counseling support through our Healthy Minds program.
Career development and training opportunities.

Working at American Express

Our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We support our colleagues with the support they need to thrive, professionally and personally, through initiatives like Amex Flex, which provides greater flexibility while preserving our in-person culture.

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