Senior Analytical Lead, Global Clients and Agency Solutions

Google

Chicago, IL

Full Time

Senior

138k-205k

20 days ago

Job Description

About the Role

As an Analytical Lead, you will help global customers achieve advanced outcomes through measurement, analytics, and insights. Prepared with knowledge of Google advertising products, marketing and measurement solutions, and individual client needs, you will demonstrate the Return on Investment (ROI) of investment with Google. You will be responsible for discovering clients' measurement setup and gaps, developing a road map to improve their measurement capabilities, executing 1P/3P measurement projects, and leveraging measurement recommendations to improve media effectiveness. The role involves helping leading brands, trade bodies, and marketing partners navigate the complexities of fast-changing consumer expectations, market landscapes, and technological change, ultimately assisting them in utilizing Google's products, talent, and insights to enhance marketing performance and the advertising ecosystem.

Key Responsibilities

Help global customers achieve advanced outcomes through measurement, analytics, and insights.
Discover clients' measurement setup and identify gaps.
Develop a road map to improve clients' measurement capabilities.
Execute 1P/3P measurement projects.
Leverage measurement recommendations to improve media effectiveness.

Requirements

Bachelor's degree or equivalent practical experience.
11 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.
1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform).
1 year of experience with a client-facing role influencing across levels.

Nice to Have

Experience with marketing measurement and attribution techniques such as offline measurement, MMM, MTA, attribution.
Experience with Google advertising products including Google Ads, Google Analytics, Google Marketing Platform.
Experience influencing clients across different organizational levels.
Knowledge of automation techniques for dashboards and custom reports.