Senior Analytics Manager, rhode

E.L.F Beauty

Los Angeles, CA

Full Time

Senior

28 days ago

Job Description

About the Role

e.l.f. Beauty, Inc. is a leading cosmetics company committed to clean, cruelty-free beauty at an incredible value. Since 2004, its flagship brand e.l.f. Cosmetics has expanded into a multi-brand portfolio including e.l.f. SKIN, Well People, Keys Soulcare, and Naturium. The company has achieved significant growth, with net sales of $1 billion in fiscal year 25 and 26 consecutive quarters of growth. It offers competitive pay, benefits, bonus eligibility, equity, flexible time off, and a hybrid work environment. Rhode is a curated skincare brand focused on high-performance ingredients, innovation, and authentic storytelling, rapidly growing in the beauty space. The Senior Analytics Manager role is integral to translating complex data into actionable insights to drive business growth across digital channels, working closely with cross-functional teams in ecommerce, marketing, product, and customer service.

Key Responsibilities

Lead analysis of customer behavior across rhode's ecommerce platforms (Shopify, Meta Checkout, TikTok Shop, etc), CRM platforms (Email/SMS), and performance marketing channels (Meta, TikTok, Google, Affiliates).
Monitor KPIs including conversion rate, bounce rate, AOV, CLTV, new customer acquisition, and other site performance metrics.
Develop and maintain dashboards in Shopify, GA4, Looker, Tableau, Northbeam, Triple Whale or similar tools.
Partner with digital product, growth marketing, and retention marketing teams to design and evaluate A/B tests and personalization efforts.
Identify trends and opportunities across digital channels, providing actionable insights for profitable growth.
Segment and analyze customer cohorts to inform lifecycle strategies, loyalty, retention, and CRM, providing insights on purchase behavior, maximizing cart value, and repeat purchase.
Support the launch and optimization of new programs (subscription, loyalty, international expansion) with data.
Partner with data engineering and web development teams to ensure clean data collection, tagging, and pipeline health.
Evaluate and integrate analytics tools and vendors as needed, leading the RFP process for MMM and MTA tools.
Build a culture of continuous improvement and optimization through data.

Requirements

5+ years of experience in analytics, preferably in DTC ecommerce or consumer tech.
Deep fluency in GA4, Shopify Analytics, Looker (or similar BI), AWS, and SQL.
Experience with attribution modeling (MTA) and media mix evaluation (MMM).
Understanding of customer journey and funnel analysis.
Hands-on experience running and analyzing A/B tests, incrementality, hold-out groups, and market testing.
Ability to synthesize and communicate insights clearly to both technical and non-technical teams.
Highly collaborative, with a bias toward action and curiosity.
Prior experience in a fast-paced, high-growth environment preferred.

Nice to Have

Experience in a high-growth, fast-paced environment.

Qualifications

Formal experience or education in analytics or related field (implied by 5+ years of experience).

Benefits & Perks

Competitive pay and benefits.
Bonus eligibility (200% of target over the last six fiscal years).
Equity.
Flexible time off.
Year-round half-day Fridays.
Hybrid 3 days in office, 2 days remote work environment.

Working at E.L.F Beauty

e.l.f. Beauty emphasizes a culture of continuous improvement, innovation, and authentic storytelling. The company values workplace flexibility, total compensation, and a team-oriented environment that cares for its employees and fosters growth.

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