Senior Associate Brand Manager, Frozen Soup & Entrees

About the Role

Key Responsibilities

• Lead the day-to-day management of the North American Foodservice (NAFS) distributor label frozen portfolio - Frozen Soup & Entrees.
• Partner with field sales to implement portfolio strategy and drive growth.
• Interpret and communicate business results to drive strategic decisions.
• Engage directly with key foodservice customers and executives to build trust and deliver value.
• Manage brand volume forecasting and product innovation independently.
• Launch new products and improve existing ones through the Stage Gate process.
• Lead cross-functional projects and ensure timely, on-budget execution.
• Develop competitive category strategies and identify growth drivers for Frozen Soup & Entrée portfolios.
• Advance actionable insights into demand drivers and develop targeted selling propositions.
• Analyze sales trends by product line, distributor, and region to identify growth opportunities.
• Lead end-to-end product initiatives from concept to market execution, including new product innovation and improvements.
• Develop, manage, and execute customer-specific marketing activities to boost sales and profitability.
• Support sales and distributor partners through relationship building and trust fostering.
• Communicate project updates, approvals, and business needs with distributor partners.

Requirements

• Bachelor's Degree.
• Minimum 3 years of marketing experience, ideally in CPG and/or Foodservice.
• Strong interpersonal and communication skills.
• Analytical and problem-solving abilities.
• Leadership skills to drive alignment and direction.
• Project management expertise and ability to multitask.
• Ability to analyze data and make tactical business decisions.

Nice to Have

• MBA strongly preferred.
• Digital marketing experience.
• Experience with consumption data and analytical interpretation.
• Curiosity and a proactive, test-and-learn mindset.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance.
• Employees are eligible for a matching 401(k) plan with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Access to on-site fitness center, day care, and company store (for WHQ).
• Campbell's Cares program matches employee donations and volunteer activity up to $1,500 annually.