Senior Associate Brand Manager - Goodnites®

About the Role

Key Responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand's marketplace position, such as new product launches and pricing initiatives.
• Execute annual brand and marketing plans that meet financial objectives and align with brand strategies.
• Analyze consumer data, market share, and sales reports to understand brand performance and track progress against marketing initiatives.
• Create compelling stories and make recommendations about brand, competitive, category, customer, or consumer trends to enhance brand equity and market performance.
• Develop and implement distribution, packaging, shelving, and merchandising strategies and plans.
• Use business acumen and marketing skills to influence and lead cross-functional projects.
• Identify and develop relevant consumer and shopper insights.
• Collaborate across categories to identify and drive efficient brand building.
• Conduct analysis to identify problems, find trends, develop hypotheses, and support decision-making to strengthen the brand's plan.

Requirements

• Bachelor's Degree in Marketing or Business-related field; MBA preferred.
• 3+ years of previous business experience, with brand management or digital marketing preferred.
• Experience working at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Strong analytical skills with the ability to drive solutions.
• Ability to influence and communicate effectively.
• Positive energy to represent the brand internally and externally.
• Self-driven with the ability to meet deadlines.
• Experience working with cross-functional groups such as finance, sales, operations, and planning.

Nice to Have

• Experience with digital marketing.
• Experience in the Baby & Child Care category.

Qualifications

• Bachelor's Degree in Marketing/Business related field.
• MBA preferred.
• 3+ years of relevant business experience.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for safety equipment.
• Flexible Savings and spending accounts for healthcare and dependent care.
• Income protection insurance options.
• Support for continuing education, adoption, relocation, and temporary childcare.
• Eligibility for a target bonus, 401(k), and Profit Sharing plan.