Senior Associate Brand Manager - Goodnites®

About the Role

Key Responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand's marketplace position, such as new product launches and pricing initiatives.
• Execute annual ABP and marketing plans that deliver financial objectives and align with brand strategies.
• Analyze consumer data, market share, and sales reports to understand brand performance, product health, and track progress against marketing initiatives and ROI analysis.
• Create compelling stories and make sound recommendations about brand, competitive, category, customer, or consumer trends to enhance brand equity and market performance.
• Develop and implement distribution, packaging, shelving, and merchandising strategies and plans.
• Use business acumen with marketing competency to influence and lead cross-functional projects.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories to identify and proactively drive efficient brand building.
• Conduct basic and in-depth analysis to identify problems, find trends, develop hypotheses, and drive organizational decisions to strengthen the brand's plan.

Requirements

• Bachelor's Degree in Marketing/Business related field; MBA preferred.
• 3 years previous business experience; brand management or digital marketing preferred.
• Previous full-time experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Strong analytical knowledge with ability to drive solutions.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent the brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g., finance, sales, operations, planning).

Nice to Have

• Experience with digital marketing.

Qualifications

• Bachelor's Degree in Marketing/Business related field.
• MBA preferred.
• 3 years previous business experience.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and allowances for safety equipment.
• Flexible Savings and spending accounts to maximize healthcare options.
• Income protection insurance options.
• Programs and support for education, adoption, relocation, or temporary childcare.
• Eligibility for a target bonus and comprehensive benefits including 401(k) and Profit Sharing plan.