Senior Associate Brand Manager - Kleenex

About the Role

Key Responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand's marketplace position, such as new product launches and pricing initiatives.
• Execute annual brand and marketing plans that deliver financial objectives and align with brand strategies.
• Analyze consumer data, market share, and sales reports to understand brand performance, product health, and track progress against marketing initiatives and ROI.
• Create compelling stories and make sound recommendations about brand, competitive, category, customer, or consumer trends to enhance brand equity and market performance.
• Develop and implement distribution, packaging, shelving, and merchandising strategies and plans.
• Use business acumen and marketing skills to influence and lead cross-functional projects.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories to identify and proactively drive efficient brand building.
• Conduct basic and in-depth analysis to identify problems, find trends, develop hypotheses, and drive organizational decisions to strengthen the brand's plan.

Requirements

• Bachelor's Degree in Marketing/Business related field; MBA preferred.
• 3+ years of previous business experience, with brand management or digital marketing preferred.
• Previous full-time experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Strong analytical skills with the ability to drive solutions.
• Ability to influence and communicate effectively.
• Demonstrated positive energy to represent the brand internally and externally.
• Must be self-driven and not solely deadline-driven.
• Experience working with cross-functional groups such as finance, sales, operations, and planning.

Nice to Have

• Experience with digital marketing.

Qualifications

• Bachelor's Degree in Marketing/Business related field; MBA preferred.
• 3+ years of relevant business experience, including brand management or digital marketing.
• Experience at a Fortune 500 CPG company.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for safety equipment.
• Flexible Savings and Spending Accounts for healthcare and dependent care.
• Income protection insurance options for illness, injury, or unexpected events.
• Programs and support for education, adoption, relocation, and temporary childcare.