Senior Associate, Digital & Social

About the Role

Key Responsibilities

• Manage social channels on behalf of brands, including content publishing and moderation
• Review and engage with all inbound messages on brand-owned channels and uncover opportunities to engage with general conversations relevant to assigned brands online
• Serve as an audience expert, sharing insights and learnings from observed social conversations and community engagement
• Demonstrate understanding of client and business needs, goals, and competitive environments
• Drive and execute digital and social media campaigns to help achieve clients' objectives
• Be a hands-on team player adding value, sharing creative ideas, and executing digital programs
• Create digital solutions to answer client's business needs
• Support the development of and implement strategies to influence audiences across digital and social ecosystems
• Knowledge in using social media platforms to drive brand awareness and engagement
• Produce content strategy documents for brands, including style guides, content and channel strategies, content audits, gap analyses, editorial calendars, content sourcing plans and production requirements as needed
• Write content concepts and bring to life creative ideas

Requirements

• 2-3 years of experience working in digital/social, including actively managing a brand presence on social channels
• Recognized expertise in social media, including the technical and community nuances across social channels
• Experience operating within social media management systems and native social platforms (Hootsuite, Sprinklr, Facebook Business Manager, etc.)
• Understanding of the social communities and conversations occurring online
• Ability to provide clear creative conceptual direction and to motivate cross-functional teams
• Strong writing and editing skills
• Ability to extract insights from large amounts of information
• Comfort developing presentations and presenting your ideas
• An understanding of social platforms, the opportunities and challenges they present, and opinions on what will work best and why
• An appreciation of storytelling and a desire to find the narrative in anything
• A working knowledge of current digital technologies, publishing tools, and trends in the advertising, communications, and marketing industries
• Understanding of standard approaches to data analytics, ads implementation, application development, and platform integration

Nice to Have

• Experience with social media management systems and native social platforms

Benefits & Perks

• Hybrid Workplace: Three days a week in the office
• Robust benefits program, effective within 30 days of hire
• Paid maternity/paternity leave
• Family Forming Benefits
• Employee Recognition Program
• Generous paid time off including vacation, wellness, and extended holiday schedule
• Various development opportunities to enhance personal and professional life
• Tuition reimbursement
• Monthly Cell Phone & Wi-Fi reimbursement