Senior Associate Director, Athletics Marketing and Brand

About the Role

Key Responsibilities

• Serves on the Athletics Senior Staff with sport supervisory role, along with administrative oversight of band, spirit and mascot.
• Provides leadership and is accountable for day-to-day operation of Athletics Marketing Staff to create and implement comprehensive marketing campaigns for each sport with the objective of increasing attendance and engaging students and external fans at all events.
• Provides leadership for day-to-day operation of Athletics Creative Staff, overseeing the department's social and creative content planning and strategy.
• Directly responsible for managing and executing all facets of football marketing plan.
• Accountable for all game atmosphere/game productions, in-game sponsor fulfillment and oversees all in-game sponsor fulfillment initiatives.
• Identifies opportunities and activates promotions for groups to participate in game day activities associated with athletic events and collaborates with sales team to enhance season, single and group ticket sales.
• Works closely with student and university departments and organizations.
• Activates and identifies grassroots marketing efforts and community relations efforts, continually positioning Florida Atlantic as 'The Hometown Team.'
• Creates and implements effective brand strategy that leverages FAU Athletics brand throughout all athletics sponsors by working in concert with corporate media rights holder and collaborating with third party partners.
• Promotes the philosophy and objectives of the intercollegiate athletics program by adhering to all Departmental policies and procedures, as well as rules and regulations of the University, AAC, and NCAA.
• Serves as requested on campus, community, AAC and NCAA committees.
• Performs other job-related duties as assigned.

Requirements

• A master's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience.
• Or a bachelor's degree from an accredited institution in an appropriate area of specialization and six years of appropriate experience.

Qualifications

• Final candidate will be required to have official, sealed transcripts and original NACES evaluation, if applicable, sent from their educational institution to Human Resources prior to employment.
• Selected candidates must successfully complete and pass all employment screenings prior to employment, including criminal background check, motor vehicle check, credit check, reference checks, alcohol, and drug screening.

Benefits & Perks

• Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.
• State retirement options including tax-deferred annuities and Roth 403(b) plans.
• State employees Public Service Loan Forgiveness (PSLF) program.
• Sick Leave Pool Program.
• Paid time off including vacation, sick leave, 1 personal day, 9 paid holidays, and paid winter break.
• Paid Community Engagement Volunteer Service Day.
• Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty.