Senior Associate, Influencer

About the Role

Key Responsibilities

• Regularly identify and vet new and up-and-coming influencers for current and future programs.
• Utilize tools, like CreatorIQ, to recommend influencers based on client objectives and key metrics.
• Help move influencer campaigns forward by managing logistics such as maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, and obtaining influencer insurance.
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement.
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results.
• Manage both online and offline influencer engagements, including experiential and influencer events.
• Ensure all influencer engagements, paid and organic, meet client and FTC guidelines.
• Serve as an ambassador of Golin's influencer capabilities for organic and new business opportunities.
• Cultivate a culture of support, growth, and partnership among team members.
• Foster and maintain productive client relationships and identify solutions to drive client success.
• Serve as a culture builder and mentor, driving innovation and supporting team members' careers.
• Help develop influencer strategies across various industries, verticals, and brand programs.
• Stay informed on influencer marketing trends, relevant influencers, and industry news.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of experience at a digital, advertising, media, or PR agency with a deep understanding of social media and digital marketing, specifically influencer strategy.
• Passion for uncovering the latest digital marketing and social media platforms and tools.
• Excellent verbal, written, presentation, and problem-solving skills.
• Experience working with influencer networks, individual influencers, and influencer identification, management, and measurement tools.
• Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram, and LinkedIn.
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
• Strong understanding of digital and content marketing strategies, with the ability to integrate campaign elements across earned, owned, and paid media, and apply analytics to measure results.

Nice to Have

• Ability to shift priorities in real-time to meet client needs.

Qualifications

• Bachelor's degree in marketing, communications or related field.

Benefits & Perks

• Flex time and remote work options.
• LifeTime benefits program including flexible time off, enhanced family care, health and wellness benefits, hybrid work environment, and a monthly stipend for hobbies or gym.