Senior Associate, Marketing, Ultra-Rare Disease

About the Role

Key Responsibilities

• Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP & DTC audiences.
• Collaborate with internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.
• Form and maintain strong partnerships cross-functionally including Product Marketing, Corporate Communications, Global Customer Capabilities, Sales, Sales Training, Medical and Access.
• Maintain ownership of the quality and consistency of web standards, content and structure for the Brands.
• Collaborate with medical, regulatory and legal reviewers to ensure all developed digital tactics are aligned with Amgen's standards.
• Manage marketing analytics, insights and optimizations for non-personal promotion digital channels and tactics.
• Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.

Requirements

• Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.

Nice to Have

• Prior health care marketing experience, experience in advertising/communications agency experience a plus.
• Rare/Orphan disease marketing experience a plus.
• Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.
• Understanding of Salesforce Marketing Cloud and website best practices a plus.
• Experience managing paid advertising programs and budgets.
• Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
• Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies and execution.
• Ability to successfully manage multiple projects and resources concurrently on time and on budget.
• Comfortable and energized operating in a fast-paced environment.
• Proficient in Microsoft Office.
• Professional, proactive demeanor.
• Strong interpersonal skills.
• Excellent written and verbal communication skills.
• Requires approximately 10-20% travel, including some overnight and weekend commitments.

Benefits & Perks

• Competitive and comprehensive Total Rewards Plans that are aligned with local industry standards.
• Support for professional and personal growth and well-being.