Senior Associate, Paid Search

About the Role

Key Responsibilities

• Extract raw data to produce performance reports
• Monitor campaign performance and ensure campaigns are run to agreed upon best practice guidelines
• Provide initial insights on campaign trends and present
• Interpret performance reports to provide applicable insights
• Upload and manage keywords, ad creative, and ad extension
• Build relationships and collaborate across PPC and Client Services teams
• Assist and attend weekly calls and meetings

Requirements

• 1+ years of experience managing large-scale paid search campaigns
• Experience with bulk sheet development and uploading large-scale campaigns
• Hands-on experience using Google Ads editor to create, edit, and upload SEM campaigns
• Well versed knowledge of client goals, especially direct response metrics like conversions, revenue, and ROAS
• In-depth understanding of Paid Search campaign management and optimization practices

Nice to Have

• Text Search experience
• Experience working on SEM campaigns for finance clients
• Experience with Paid Search Platforms like SA360

Qualifications

• Experience managing paid search campaigns for at least 1 year
• Proficiency with Google Ads editor
• Knowledge of client goals related to conversions, revenue, and ROAS

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave