Senior Associate, Paid Search

WPP

Los Angeles, CA

Full Time

Mid Level

45k-100k

about 1 month ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values its culture and people, emphasizing leadership, trust, and growth, and fosters a collaborative, inclusive environment with a hybrid work approach.

Key Responsibilities

Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets, and accounting.
Develop initial keyword lists, using identified brand territory for Search Manager's review, industry, proprietary, and agency tools for Manager review.
Run search reports regularly to mine for new keywords, creative text ads, pacing, and overall spend.
Write initial drafts of ad creative text ads based on briefing materials, website content, and client direction.
Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
Stay updated on the latest tools and User Interfaces (AdWords, Bing, Bid Management Platforms, etc.).
Train Associates and oversee their deliverables.

Requirements

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
1+ year or more of practical experience running paid search campaigns.
Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
Knowledge of third-party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture is a plus.
Proficient in Microsoft Excel.
Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Nice to Have

Knowledge of third-party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture.

Qualifications

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Benefits & Perks

Competitive medical, group retirement plans, vision, and dental insurance.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Hybrid work environment with teams in the office around four days a week.

Working at WPP

WPP Media believes in the power of its culture and its people, emphasizing leadership, trust, growth, and collaboration. The company fosters a respectful, inclusive environment with opportunities for employee growth, resource groups, and regular in-office events. It values creativity, connection, and a hybrid work approach, with accommodations available for individuals with disabilities.

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