Senior Associate, Programmatic

WPP

New York, NY

Full Time

Senior

45k-100k

9 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values its culture and people, emphasizing shared core values such as leading collectively, creating an open environment, and championing growth and development. The role of Senior Associate, Programmatic, involves supporting teams in creating and executing programmatic media plans using industry-leading platforms, gaining exposure to digital media technologies, and managing entry-level team members.

Key Responsibilities

Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are pacing effectively and tactics are optimized towards objectives and KPIs.
Own operational tasks including budget management, billing, and campaign creative trafficking.
Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
Build relationships and communicate with members of the broader digital account teams including planning, investment, operations, and analytics.
Work with publishers to implement, troubleshoot, and optimize programmatic deals to secure access to high-quality media inventory.
Develop technical skillsets in digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.
Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

Requirements

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
Familiarity with key programmatic or digital media platforms.
Proficient in Microsoft Excel.
Excellent verbal and written skills, and a detail-oriented mindset.
Strong analytical abilities and quantitative skills.

Qualifications

Educational background in Business, Analytics, Marketing, Communications, or Advertising, or equivalent work experience.

Benefits & Perks

Competitive medical, group retirement plans, vision, and dental insurance.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Opportunities to grow networks and learn at the cutting edge of marketing and advertising.

Working at WPP

WPP Media believes in fostering a culture of respect, collaboration, and connection. The company emphasizes the importance of creativity and teamwork, adopting a hybrid work approach with teams in the office around four days a week. WPP Media is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans, promoting an inclusive environment where everyone has equal opportunities to progress in their careers.

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