Senior Associate, Social

About the Role

Key Responsibilities

• Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns
• Assist with optimizing, implementing, and analyzing paid social marketing activities
• Support execution of customer, media, brand, and market research that produce unique insights and opportunities
• Partner with the Paid Social Manager in driving strategic social expertise within the team
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups

Requirements

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 6+ months of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
• Digital media operations experience preferred
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with Facebook and Twitter Ads platform or 3rd Party API technology
• Understanding of Search PPC and digital display advertising
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Nice to Have

• Digital media operations experience

Qualifications

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 6+ months of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
• Digital media operations experience preferred
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with Facebook and Twitter Ads platform or 3rd Party API technology
• Understanding of Search PPC and digital display advertising
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits & Perks

• Powerful resources and best-in-class wellness and benefits offerings
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Access to office for up to 6 weeks a year (based on eligibility)