Senior Brand Activation Coordinator

About the Role

Key Responsibilities

• Lead the execution of brand activation plans, events and partnership tactics that increase Kohl's brand awareness, engagement and affinity
• Coordinate cross-functional team efforts to bring brand moments to life across marketing, content, digital, in-store and product channels
• Manage day-to-day execution of partnership campaigns, including timelines, budgets, contracts and talent approvals
• Serve as a key project lead for sports marketing partnerships, ensuring timely and effective go-to-market execution
• Track and analyze performance of brand activations, preparing recap reports to highlight results and identify optimization opportunities
• Provide logistical and operational support to internal and external partners for seamless execution of brand programs and events
• Remain up to date on industry, competitor landscape and cultural and social trends to identify and execute brand activation strategies and tactics
• Support press, social content, influencer and engagement teams as needed
• Additional tasks may be assigned

Requirements

• Bachelor's degree in Brand Marketing, Social Media, Public Relations, Journalism, Communications, Experiential Marketing or related field
• 3-5 years of experience in brand marketing strategy

Nice to Have

• Experience working with/for agencies

Benefits & Perks

• Work life balance (PTO, Vacation Buy Program, Parental Leave)
• Health & wellness (Medical, Dental, Vision and other short and long term disability programs, Emergency health and wellness programs such as Accident Protection Plans, Critical Illness Plans and more)
• Savings & retirement benefits (401k, Flexible Spending Accounts and associate discount programs with Kohl's partners)
• Insurance programs (Life Insurance for you, your family or your pet, as well as other protection programs)
• Life events (Legal and adoption assistance benefits)