Senior Brand & Content Marketing Manager

Regard

New York, NY

Full Time

Senior

140k-165k

12 days ago

Job Description

About the Role

We are looking for a strategic and creative Senior Brand & Content Marketing Manager, reporting directly to Regard's VP of Marketing, to elevate our brand presence in the healthcare AI space, ultimately impacting top-of-funnel and demand generation. Regard's mission is to bring world-class healthcare to everyone through a Proactive Documentation solution that improves patient outcomes, physician satisfaction, and hospital finances. The company works closely with top health systems and is leading change in the healthcare industry, emphasizing challenges, mission-oriented work, and meaningful relationships.

Key Responsibilities

Work cross-functionally, specifically with product marketing, to define key brand messaging themes and priorities
Partner with internal spokespersons and PR/comms agency to build their voice and visibility through compelling narratives including speaking abstracts, opinion pieces, blogs, and social posts
Develop creative content that is healthcare executive-facing and resonates with media to elevate Regard's thought leadership position and coverage in media
Own the development and evolution of our brand identity and messaging, specifically ensuring a differentiated brand experience across key touchpoints (e.g., website, branded events, social, and media)
Lean into creative visual and video-based storytelling across key touchpoints; manage agency partners and freelancers for brand-related creative and visual execution
Conceptualize and lead key brand activations (e.g., at key events) aimed at raising awareness and favorability among target executive audiences
Work with product marketing and freelance content writers to build and manage a content calendar targeting entire funnel (with PMM owning bottom-of-funnel content)
Track performance and iterate based on analytics and feedback

Requirements

7+ years of experience in brand marketing, content marketing, or integrated marketing
Deep understanding of brand building within a startup or growth-stage company
Strong creative and storytelling skills, with the ability to share examples of past work or campaigns
Proven ability to build a strategic content marketing plan and bring it to life across multiple channels
Comfortable working with comms/PR agencies, creative agencies and managing external vendors

Nice to Have

Experience marketing SaaS products and/or engaging C-suite audiences
Strong collaboration and cross-functional leadership skills
Experience with design software (e.g., Adobe Creative Suite, Figma) and basic video editing skills
Familiarity with AI-powered content creation tools

Qualifications

Experience working in a healthcare or healthcare AI environment is implied
Authorization to work in the US without visa sponsorship
Location within the New York City metro area or willingness to relocate

Benefits & Perks

Eligible for equity
99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
18 PTO days/yr + 1 week holiday break
Annual $750 learning & development stipend
Company-sponsored team retreat + social events
A sabbatical program
Salary range of $140,000 - $165,000 annually
Relocation assistance for candidates outside NYC metro area
Hybrid work schedule with in-office presence on Tuesdays and Wednesdays, with flexibility to work outside the home for up to 6 weeks per year

Working at Regard

At Regard, we aim to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. We are proud to be an equal opportunity employer that celebrates diversity and supports an inclusive workplace. We value challenges, mission-oriented work, and meaningful relationships, emphasizing collaboration and a supportive environment.

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