Senior Brand Events & Sponsorships Manager

About the Role

Key Responsibilities

• Own and lead Intercom's full portfolio of brand sponsorships and event activations
• Drive the strategy and execution of tier 1 third-party events, including strategic sponsorships and product showcases that elevate our product story and market presence
• Deliver world-class creative execution across every detail, including activation design, attendee flow, AV, visuals, and on-site experience
• Bring Fin to life through experiences that clearly communicate its technical depth, product maturity, and category leadership
• Collaborate cross-functionally with Communications, Executive Assistants, Brand Marketing, R&D, and Field Marketing to align on speakers, executive engagement, campaign tie-ins, and commercial goals
• Lead agencies and vendors to deliver high-impact, on-brand experiences on time and on budget
• Define and track success using a mix of brand and business metrics
• Travel approximately 25 to 30 percent to oversee on-site execution and uphold a high standard of quality

Requirements

• 6+ years of experience leading end-to-end brand events and activations, ideally in a tech or B2B environment
• Proven ability to produce visually refined, creatively ambitious, and strategically aligned brand experiences
• A strong sense of ownership, initiative, and high standards
• Comfortable working in a fast-paced, high-ambiguity environment with the ability to make decisions quickly
• Hands-on creative production expertise, with sound judgment across design, product storytelling, and attendee experience
• Confidence working with technical and product teams to understand complex products and translate them into impactful experiences
• Clear, collaborative communicator who keeps stakeholders aligned and projects on track
• Effective at managing budgets, timelines, and external partners
• Deep respect for brand consistency and high-quality execution

Nice to Have

• Bachelor's degree in marketing, event management, or related field
• Experience working with or marketing AI products
• Multilingual (Spanish, French, Portuguese)
• Proficiency in event software platforms (e.g., ticketing, streaming, engagement tools)

Qualifications

• Not explicitly specified beyond experience and skills, but implied: relevant professional experience in brand events and activations

Benefits & Perks

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family