Senior Commercial Marketing Manager - Switcher Programs & Insights

About the Role

Key Responsibilities

• Develop, execute, and manage programs & offers that drive prospect switching for consumer postpaid acquisition.
• Own the postpaid switcher strategy, build forecasts, track in-quarter performance, and lead revisions based on performance & market dynamics.
• Collaborate with cross-functional teams including Postpaid Acquisition Planning, Supply Chain, Finance, Media, Brand Marketing, Product, Consumer Insights, Digital, Credit, and Pricing to align on shared business objectives.
• Analyze performance, drive meaningful insights, build reporting, leverage customer insights, and competitive data to identify opportunities and provide strategic recommendations.
• Leverage unit economics and performance data to build business cases for new ideas/initiatives, offers, marketing messages, and value propositions tailored to switchers and drive senior-level decision-making.
• Continuously evaluate multiple strategic options using a structured, critical thinking framework to guide recommendations.
• Anticipate business & competitive challenges and develop proactive solutions and mitigation strategies.
• Guide and influence internal stakeholders through effective communication and leadership, ensuring alignment and executional excellence.
• Create and present weekly materials and performance updates to senior leadership, telling a compelling, data-driven, customer-focused story.
• Contingency planning, and business iteration based on results and shifting conditions.

Requirements

• Bachelor's Degree, required; Master's Degree preferred.
• Marketing experience in categories such as software/hardware, digital marketing, telecommunications, acquisition marketing strategy, preferably in a fast-paced, consumer-focused industry.
• 5+ years or equivalent experience working cross-functionally with teams such as Finance, Product, Technology, Supply Chain, Digital, and Brand/Media.
• Proven track record of leading large-scale marketing initiatives and driving business outcomes.
• Proficient in identifying, implementing, and optimizing artificial intelligence (AI) solutions to enhance business operations, decision-making, and productivity.
• Strong strategic thinking and business judgment; able to connect the dots between financial, operational, and customer experience factors.
• Microsoft PowerPoint - Ability to distill complex and multi-faceted strategies and articulate narratives into slide format.
• Microsoft Excel - Ability to source, manipulate, and derive insights from complex data sets, including using pivot tables and V-lookups.
• Excellent analytical and problem-solving skills; able to derive insights from data, anticipate challenges, and develop actionable strategies.
• Strong communication skills with the ability to influence stakeholders, including leadership.
• Proactive self-starter with a bias for action; comfortable owning strategy, execution, and results.
• Demonstrated ability to manage multiple priorities and projects in a high-pressure, fast-paced environment.
• Proven ability to lead through ambiguity in fast-paced, high-growth environments.
• At least 18 years of age.
• Legally authorized to work in the United States.

Nice to Have

• Experience in a fast-paced, consumer-focused industry.
• Experience with data analytics and performance tracking.
• Experience in marketing within software/hardware, digital marketing, or telecommunications sectors.
• Experience in leveraging AI solutions to improve business operations.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, and up to 12 paid holidays annually.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, voluntary accident, voluntary life, voluntary disability, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.
• Opportunities for career growth and development.