Senior Consultant, Data Strategy

About the Role

Key Responsibilities

• Work with clients undergoing a data-driven transformation (DDT) to accelerate and drive their data strategy.
• Contribute to defining data-driven learning agendas, use cases for technology adoption, and data strategy.
• Assist in partner evaluation, selection, and integration, and support activation on client accounts.
• Define and support the implementation, measurement, and activation of data-driven use cases.
• Ensure data strategy and measurement frameworks align and secure client agreement.
• Collaborate with planners, clients, strategy directors, and digital directors to define audience frameworks and data strategies for brands.
• Grow the use of DMP and CDP in data-driven use cases, applications in campaigns, and general adoption.
• Support development of technology-based platforms and applications as a data strategist.
• Provide guidance on data utilization for annual planning insights and data integration evolution.
• Support the development of education programs for Data for internal and client audiences.
• Contribute to media partnership strategy based on data needs.
• Participate in testing programs to evaluate new vendors and partners for data and technology delivery.
• Assist in executing data-driven marketing programs and support digital directors in developing data strategies.
• Support data-driven thought leadership for media partners and embed new approaches into agency frameworks.
• Contribute to new business pitches and prototyping work.

Requirements

• Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements.
• Experience with Adobe Analytics, Adobe Target, Google Analytics, Optimizely, SiteSpect.
• Knowledgeable about data types, sources, partners, and data quality; expert in leveraging data for activation, measurement, and strategic applications.
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts.
• Ability to architect innovative and effective digital marketing strategies and solutions.
• High sense of ownership, drive, and agenda setting.
• Ability to contribute within a team of activation and content creators, brainstorming and refining responses to briefs.
• Strong team player with a can-do attitude, capable of simplifying and detailing as needed.
• Aggressive appetite for learning and broadening/deepening skills and knowledge.

Nice to Have

• Experience supporting or developing education programs for Data audiences.
• Experience supporting media partnership strategies based on data needs.
• Experience with testing new vendors and partners to improve data and technology delivery.

Qualifications

• Experience with Adobe Analytics, Adobe Target, Google Analytics, Optimizely, SiteSpect
• Strong data and data-driven marketing knowledge
• Excellent storytelling and communication skills
• Ability to architect digital marketing strategies
• High sense of ownership and drive
• Strong team collaboration skills

Benefits & Perks

• Pay Range: $100,000 - $180,000
• Inclusive and diverse workforce commitment
• Equal Employment Opportunity policies
• Reasonable accommodations for individuals with disabilities