Senior Consultant, Digital Marketing & Strategy Philanthropy

Medical College of Wisconsin

Milwaukee, WI

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Medical College of Wisconsin (MCW) seeks a dynamic and innovative digital marketing professional to serve as a Senior Consultant of Digital Marketing and Strategy - Philanthropy. The Senior Consultant is a key member of the MCW Office of Communications and Brand Strategy (OOC) in partnership with the Office of Institutional Advancement (OIA) and Alumni Relations who collaborates with colleagues at the Medical College of Wisconsin (MCW) and Froedtert Hospital to execute and manage the philanthropy digital marketing and engagement strategies to drive and support the overall philanthropy strategic plan. This role involves shaping and executing marketing technology roadmaps, fostering innovation, and integrating cutting-edge technologies to optimize philanthropy marketing efforts. The position supports data-driven decision-making, enhances digital engagement, and collaborates across departments to promote community health and growth opportunities.

Key Responsibilities

Development of the digital ecosystem to drive philanthropy engagements.
Leverage Luminate systems and apply data analytics to support strategic decision-making and enhance reporting accuracy and insights.
Execute strategy for website/microsite philanthropy engagements and user experience.
Ensure web and digital on-brand design, and connected digital systems to drive philanthropic engagement and donor support.
Manage online experience for benefactors, new donors, and alumni to donate, develop planned giving opportunities, and communicate with gift officers.
Collaborate with cross-functional teams including Marketing, Information Systems (IS), philanthropy, alumni engagement, and clinical teams to create and implement transformative marketing initiatives.
Align digital engagement strategies with campaign and donor experience goals to ensure a seamless benefactor/donor-centered approach.
Set and achieve measurable goals and key performance indicators.
Partner with the Office of Communications in developing digital strategy and ensuring alignment with institutional guidelines and systems.
Execute search engine optimization, online transactions, and high-value action conversions for donors, integrating these with MCW enterprise systems.

Requirements

Proactive, goal-oriented, and agile professional with success working within healthcare philanthropy.
Proven track record of executing digital strategies in complex and competitive environments.
Experience in or working knowledge of customer lifecycle strategies and management.
Thorough knowledge of current and emerging marketing trends, strategies, and technologies.
Excellent project management, organizational, and time management skills.
Experience with content management systems administration, agile development, Google Analytics, search engine marketing, site search, and W3C accessibility standards.
Proven analytical, critical thinking, creative, and technical abilities.
Experience executing digital strategies, conducting user-experience testing, and making data-driven decisions.
Working knowledge of HTML and expertise in search engine optimization.
Ability to communicate technical information clearly to non-technical audiences.
Proven success in implementing and managing marketing automation platforms, CRM systems, and analytics tools (e.g., Almabase, Raisers Edge, Sitecore).
In-depth knowledge of healthcare industry regulations, compliance, and data security standards.
Strong analytics skills with the ability to interpret complex data and provide actionable insights.
Certifications in Google Analytics, Google Ads, Google Tag Manager.