Senior Consumer Product Marketing Manager Senior Consumer Product Marketing Manager

About the Role

Key Responsibilities

• Lead end-to-end planning and execution for product and feature launches, including messaging, positioning, campaign rollout with channel partners, and performance tracking.
• Ensure go-to-market strategies are aligned with business objectives, delivering clear actions to users and differentiating the product in a competitive fintech and rewards market.
• Craft compelling messaging for outbound channels that clearly communicate the app's value to target segments, utilizing AI tools for personalization.
• Map customer insights and usage data to refine positioning and identify opportunities across all touchpoints to drive activation, engagement, and retention.
• Partner with product teams to define marketing strategies that increase user engagement and retention, setting up briefs for growth, CRM, and paid teams.
• Identify and prioritize new opportunities, features, and communication options to increase app stickiness and re-engage lapsed users based on behavioral data and experimentation.
• Analyze user behavior, market trends, and competitive activity to inform product positioning and campaign strategies, collaborating with research and design teams.
• Leverage tools like Mixpanel, Fullstory, and Looker to run A/B tests, build hypotheses, and optimize key moments in the user journey.
• Track campaign and product launch performance, identify areas for improvement, and iterate accordingly.

Requirements

• 6+ years of in-house experience in consumer product marketing, preferably in a fintech or financial services app environment.
• A strategic, metrics-driven mindset with the ability to work with data to identify insights and drive decisions to meet KPIs.
• Strong outbound product marketing management experience, including ownership of go-to-market strategies for feature launches and integrated campaigns.
• Proven ability to increase engagement, retention, and acquisition through creative and breakthrough marketing strategies.
• Excellent cross-functional communication skills and experience working with product, data, growth marketing, and creative teams.
• A proactive, highly organized, and meticulous approach to briefs, with curiosity and a growth mindset.
• Familiarity with marketing and analytics tools such as Mixpanel, FullStory, Looker, and Google Analytics.

Nice to Have

• Experience working on consumer fintech apps, especially in high-growth environments.
• Proven success with creative marketing strategies for product launches.
• Comfort with marketing automation tools and growth experimentation frameworks.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs) and 401(k) program.
• Family planning programs and paid parental leave.
• Physical fitness and wellness memberships.
• Emotional and mental health support programs.
• Unlimited PTO plus 10 paid federal holidays and an annual week-long Winter Break.
• Flexible work environment.
• Lunch reimbursement for in-office employees.
• Employee Resource Groups and Learning & Development stipend.
• Transparent culture and a mission-driven organization.