Senior Content Designer

About the Role

Key Responsibilities

• Write and optimize onboarding, purchase, product flows, emails, sales collateral, and sales scripts, blending clarity with persuasive storytelling.
• Demonstrate a deep understanding of our products, the customers shopping for them, the competitive landscape, as well as market trends to shape copy.
• Turn complex legal topics into clear, supportive language that helps people feel confident and drives conversion.
• Collaborate with product marketers, product designers, visual designers, product managers, lifecycle marketers, research, and legal to craft seamless end-to-end customer experiences.
• Express and evolve LegalZoom's brand voice across product touchpoints, ensuring consistency across teams.
• Craft emotionally resonant copy that taps into real human needs and clearly connects those moments to how our products can help.
• Identify opportunities to improve UX and business outcomes through messaging strategy.
• Contribute to our content design system, and help scale best practices in accessibility, usability, and commercialization.
• Balance multiple projects, shifting priorities, and feedback with clarity and speed.

Requirements

• 5-8 years of experience in content design, UX writing, or marketing copywriting for digital products—especially ecommerce or online services.
• Bachelor's degree or more in English, History, Journalism, or similar field.
• Portfolio that showcases work on onboarding, purchase, or conversion journeys, and emails with measurable impact.
• Passion for solving real customer problems with thoughtful, clear, and effective messaging.
• Strong collaboration skills—building trust across teams and communicating ideas clearly.
• A strategic mindset with comfort in ambiguity, and a drive to test and iterate for both user and business impact.
• Familiarity with UX best practices, accessibility, and content system thinking.
• Proficiency in Google Docs and working content-first in Figma.

Nice to Have

• Experience with ecommerce or online services.
• Knowledge of content system thinking and accessibility standards.

Qualifications

• Bachelor's degree or higher in relevant fields such as English, History, Journalism, or similar.

Benefits & Perks

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250