Senior Content Marketing Manager

Cloudflare

San Francisco, CA

Full Time

Senior

7 days ago

Job Description

About the Role

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. We value curiosity, empathy, diversity, and inclusion, and support our team members' development and learning.

Key Responsibilities

Map out video content strategies for key marketing priorities; leverage data and research to develop breakthrough content themes/topics and execute on a plan to develop the assets that support marketing objectives
Develop episodic video and podcast content series that connect the dots across programs and deliver a unified and coherent experience to target audiences
Collaborate with the brand, demand gen, customer advocacy, partner marketing, and product marketing teams to develop video content that supports a consistent, customer-centric journey and ensures program integration
Own Cloudflare's podcast strategy on a global scale
Own and deliver impactful content across written, video, and social for the cybersecurity audience
Work alongside the web experience team to optimize offer strategies
Champion content marketing strategy across the company
Measure and analyze what's working and what isn't with regard to the content marketing efforts

Requirements

5-7 years of marketing experience related to content marketing and social media with preferably 1-2 years at a cybersecurity company
Knowledge of how to speak to CxOs (specifically CIOs, CTOs, and CISOs), security leaders, and developer audiences, as well as content marketing, video, and content delivery trends
Stellar video and podcasting skills; samples and/or a portfolio is required
Integrated marketing and/or campaign experience
Analytical mind with the ability to spot patterns and trends in content performance and data
Demonstrated success collaborating across departments and mobilizing content contributors and cross-functional teams around long-term projects
Attention to detail
Knowledge of SEO best practices across audio and video
Bachelor's degree or higher

Nice to Have

Experience with Asana and Adobe Experience Manager
Experience with AI video creation

Qualifications

Bachelor's degree or higher

Working at Cloudflare

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on their potential and support them throughout their time at Cloudflare. Cloudflare is proud to be an equal opportunity employer, committed to diversity and inclusiveness, and provides reasonable accommodations to qualified individuals with disabilities.

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