Senior Content Marketing Manager

About the Role

Key Responsibilities

• Build and develop strong cross-functional relationships; understand the functional capabilities across the team and how that fits within the broader organization.
• Develop Healthcare Customer Segment content marketing strategies using insight and data to drive purposeful positioning, powerful messages, and the most effective marketing and communications mix.
• Evaluate and prioritize high-potential healthcare market opportunities for segment targets and products, collaborating with Sales Enablement to develop and execute go-to-market strategies and tactics.
• Manage and lead cohesive marketing plans for the healthcare business, driving the point of view, segmentation, account, and portfolio strategies.
• Manage planning, design, and execution for key tools and experiences, working with external agency partners, internal resources, and project teams to achieve deliverables on time and on budget.
• Partner with Sales Enablement to align and activate plans into the marketplace and connected Account-Based Programs for key customers.
• Partner with the product development team to identify opportunities and generate value through the commercialization process.
• Set KPIs, measure the impact of investments, and report results and recommendations to leadership.
• Influence segmentation, targeting, and positioning work to meet customer and business objectives, balancing launch needs with category/portfolio considerations.
• Perform additional responsibilities as requested to achieve business objectives.
• Champion sustainability, design thinking, and innovation as core pillars of the MillerKnoll brand, helping unify legacy brands under a forward-looking identity.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of progressive marketing experience, preferably in B2B or contract industries.
• Strong strategic mindset with the ability to execute at a high level.
• Proven experience leading complex, cross-functional initiatives in fast-paced environments.
• Skilled in developing compelling content and tools for sales and marketing activation.
• Strong digital acumen and experience with full-funnel marketing approaches.
• Excellent communication and interpersonal skills; able to influence across functions and levels.
• Experience with above-the-line, below-the-line, and digital channels.
• Familiarity with the healthcare industry or healthcare buyer segments is a strong plus.

Nice to Have

• Familiarity with the healthcare industry or healthcare buyer segments.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of marketing experience.