Senior Content Marketing Manager - Digitech

About the Role

Key Responsibilities

• Develop and lead a comprehensive content marketing strategy aligned with brand, demand generation, and revenue goals.
• Own the end-to-end content lifecycle—from strategy and planning through production and performance measurement.
• Design and execute multi-touch, multi-channel content campaigns that nurture leads through the funnel and drive sales engagement.
• Partner closely with growth marketing, sales, product, and external thought leaders to translate messaging and market insights into strategic content initiatives.
• Lead the development and execution of a content calendar that balances brand awareness with pipeline goals.
• Manage the website as a strategic content and conversion hub, optimizing user journeys to drive engagement and lead capture.
• Produce high-quality content across formats—white papers, blogs, case studies, videos, infographics, emails, webinar scripts, and social media.
• Repurpose long-form assets into short-form content to maximize reach, impact, and conversion opportunities.
• Ensure all content is optimized for SEO, user intent, and funnel progression using insights from performance data and agency partners.
• Build and manage full-funnel content campaigns that support lead nurturing, sales enablement, and pipeline acceleration.
• Collaborate with sales and BDR teams to develop content that fuels outbound campaigns and supports account-based marketing.
• Oversee content distribution across owned, earned, and paid channels, including email, social media, webinars, PR, and partner channels.
• Create content for digital and in-person events that promotes thought leadership and generates qualified interest.
• Monitor and analyze content performance across the funnel—tracking MQLs, SQLs, influenced pipeline, and engagement rates.
• Continuously test content formats, messaging, and distribution strategies to optimize campaign ROI.
• Deliver regular performance reports and insights to demonstrate content marketing's contribution to pipeline growth and revenue.

Requirements

• 5 years of content marketing experience, with a strong portfolio of lead-generating campaigns and sales-aligned content.
• Proven ability to build and execute content strategies that drive measurable pipeline impact.
• Experience developing multi-channel, full-funnel campaigns—especially in B2B, B2G, or GovTech environments.
• Exceptional writing, editing, and storytelling skills across long- and short-form content.
• Strong understanding of SEO, marketing automation, CRM platforms, and content performance analytics.
• Ability to thrive in a collaborative, dynamic team environment and work cross-functionally with sales, client relations, and external partners.
• Bachelor's degree in Communications, Marketing, Journalism, or related field.

Nice to Have

• Experience in the healthcare or EMS industry.
• Familiarity with cloud-based software platforms and business intelligence tools.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, or related field.

Benefits & Perks

• Salary range of $110k-$130k.