Senior Content Marketing Manager (Operations & Digital Focus)

About the Role

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer's journey.
• Oversee the creation of high-quality, engaging content across various formats (e.g., whitepapers, e-books, webinars, blog posts, case studies, videos, website copy).
• Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment.
• Manage the distribution of content across digital channels, including website, social media platforms (LinkedIn, Twitter), email campaigns, and paid promotion channels.
• Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement.
• Ensure content is optimized for SEO, SEM, and digital advertising efforts.
• Manage and implement website content updates and enhancements, working with platforms like Adobe Experience Manager (AEM).
• Leverage HubSpot extensively to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance.
• Monitor and analyze content performance metrics using HubSpot and other analytics tools, providing insights and recommendations for optimization.
• Manage content governance to ensure brand consistency, compliance, and an organized content library.
• Work seamlessly with sales, product management, customer success, and other marketing teams to support their objectives and integrate content into broader initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (5+ years) in content marketing, managing digital media channels, and leveraging marketing automation platforms.
• Strong hands-on proficiency with HubSpot, including its Marketing Hub, Content Hub, Social Media tools, and reporting functionalities.
• Experience developing and executing content strategies for B2B technology or software companies.
• Ability to manage professional social media platforms and understand social media analytics.
• Familiarity with content management systems (CMS) and sales enablement platforms (e.g., Bigtincan).
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and technical content.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• Experience in the Energy (Oil & Gas) or High-Tech Manufacturing industries is a plus.

Nice to Have

• Proactive, creative thinker with a passion for storytelling and digital innovation.
• Results-driven with a focus on measurable impact and ROI.
• Ability to translate complex technical concepts into clear, engaging marketing content.

Qualifications

• Educational background in Marketing, Communications, Journalism, or related fields
• 5+ years of experience in content marketing and digital media management

Benefits & Perks

• Life insurance
• 401(k) plan with company match
• Healthcare, disability benefits (U.S. based employees)
• Additional rewards including annual bonus and sales incentives depending on role and performance