Senior Copywriter & Editor

About the Role

Key Responsibilities

• Write about food in diverse styles while maintaining the brand voice, including short copy for UX and concise, promotional copy for emails, digital banners, paid media assets, and in-store signage.
• Turn technical concepts into customer-friendly communications.
• Ideate and write editorial content for a compelling customer experience on Whole Foods Market and Amazon websites.
• Collaborate with marketing program managers to write engaging copy that incorporates consumer insights and SEO data.
• Concept with designers on photo selection, design, and overall strength of each asset to ensure a strong finished product.
• Present work to Creative Director, Design Director, and Senior Leadership for approval.

Requirements

• Proficiency in conceptual and strategic thinking, condensing complex ideas into clear messaging, and food writing (UX, digital, signage).
• Ability to write about food in diverse styles while keeping the brand voice prevalent.
• Excellent organizational skills, attention to detail, and a strong sense of urgency.
• Established writing, editing, and proofreading skills including excellent English grammar, spelling, and punctuation.
• Understanding of digital and print marketing and their production processes.
• Ability to research and build knowledge on a variety of topics and communicate information clearly to customers.
• Ability to meet deadlines and handle confidential information.
• Culinary knowledge above and beyond that of a typical writer.

Nice to Have

• Bachelor's degree or equivalent work experience.
• Promotional marketing and editorial work (5 years).
• UX writing (2 years).

Qualifications

• Bachelor's degree preferred or equivalent work experience.
• 5 years of promotional marketing and editorial work.
• 2 years of UX writing experience.

Benefits & Perks

• Wage range of $77,111.00-$131,089.00 annually, commensurate with experience.
• Whole Benefits including health insurance, retirement plan benefits, store discount, paid time off, and other programs.
• Eligibility for Whole Benefits determined at hire date.