Senior CRO Strategist (Remote US)

About the Role

Key Responsibilities

• Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates.
• Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals.
• Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses.
• Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO.
• Conduct CRO audits to assess clients' strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions.
• Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and websites (user-experience, journey mapping, increasing demos held and form fills).
• Make sound CRO recommendations while weighing client appetite for risk, technical limitations, and CRO maturity.
• Collaborate with other service lines to identify CRO opportunities and contribute to client pitches, supporting and building slides for pitch decks and presenting strategies and impact to potential clients.
• Drive cross-sells, upsells, and referrals via client relationships and professional network while working in tandem with Paid Media, SEO/Content, Video, MOps, and Startup teams.
• Travel to visit clients approximately once per year, per client or as needed.

Requirements

• 5 years experience working at a performance/digital marketing agency, with 3 years specific to CRO; B2B/SaaS experience is a plus.
• Ability to develop strategies to enhance a client's CRO by understanding their business, traffic, and marketing goals.
• Significant client-facing experience in a digital marketing agency, managing complex relationships and guiding impactful CRO programs.
• Knowledge and experience with customer journey-related software including Unbounce and Hubspot.
• Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg), and reporting/dashboarding (Looker Studio).
• Ability to identify new CRO growth opportunities through data analysis, audits, and messaging review, and communicate findings clearly.
• Active participation in CRO thought leadership, conferences, and networking events to stay current on best practices.

Nice to Have

• Experience with B2B/SaaS industries.
• Strong analytical mindset and proven methodologies in CRO.
• Ability to communicate complex data-driven insights into clear narratives.

Qualifications

• Established and current work authorization if operating outside the US or in global locations.
• Ability to operate a laptop (PC or Mac), office productivity tools, and collaborate virtually via Zoom and Slack.
• Reliable internet access and a professional background.
• Ability to remain stationary for extended periods and interpret written/verbal communication.

Benefits & Perks

• Set living wage at Directive.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents.
• Benefits to support the whole person: access to certified therapists through Spring Health, membership to Headspace, Gympass.
• Time off including unlimited PTO (with a 2-week minimum), paid holidays, your birthday off, and end-of-year recharge (closed December 24 - January 1).
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, scaling over time.
• Annual anniversary trip with peers and leadership.