Senior Demand Generation Manager

Navex Global

Charlotte, NC

Full Time

Senior

120k+

14 days ago

Job Description

About the Role

We're committed to bringing passion and customer focus to the business. At NAVEX, we're making the world a better place. A safer place. A more ethical place. A place where anyone, anywhere can have a voice. That's a serious impact. We are looking for a Senior Demand Generation Manager to expand our use of account-based marketing strategies to grow business within a targeted set of accounts by driving engagement, awareness and adoption of NAVEX's software and services. You'll be a key part of our marketing and sales effort to realize the vision of delivering an account-first approach to driving demand and higher lead conversions. The ideal candidate will have experience successfully applying solid account-based strategies and tactics to engage customers and prospects to begin and expand their business with us.

Key Responsibilities

Be the resident expert on the use of ABM to optimize our demand generation efforts, driving account engagement, existing customer growth and new logo business generation
Own the strategy, development and execution of ABM campaigns to drive awareness and demand for our services with high purchase intent audiences
Create annual marketing plans and KPIs for target accounts that focus on generating business from new logos and existing customers
Own the relationship with the Sales team and communication cadence on account-based activity and follow-up to ensure program success
Collaborate with Marketing and Sales teams on campaign concepts, content requirements, buyer's journey development and digital marketing execution using various channels
Coordinate tightly with your Revenue Operations counterpart to ensure alignment across sales and marketing
Nurture contacts within prioritized accounts and engage that audience consistently with innovative, unexpected and intentional messaging to drive account opportunities
Measure the success of your marketing programs from an account, pipeline and marketing investment perspective

Requirements

A bachelor's degree in marketing or related field
8+ years' experience in a B2B enterprise software environment
ABM experience required with high familiarity of turning intent signals into marketing tactics
Ability to operate in a dynamic, high growth business environment and adapt along with the organization as it matures
Ability to thrive in a fast-paced environment and maintain good judgment and results
Love understanding data, patterns and trends as marketing is an art and a science
Excellent verbal and written communication skills with the ability to engage and collaborate with people across a variety of levels with diverse backgrounds
Ability to drive results through decision making, marketing strategy and project management while leveraging NAVEX's core values

Nice to Have

Experience applying solid account-based strategies and tactics
Familiarity with turning intent signals into marketing tactics

Qualifications

Bachelor's degree in marketing or related field
8+ years' experience in a B2B enterprise software environment

Benefits & Perks

Career growth with market-leading training and career development support
Competitive and transparent pay practices, top-of-the-range wellbeing programs, and opt-in benefits
Meaningful purpose through products and solutions that have real-life impact
Life flexibility to care for yourself, loved ones, and community
An inspiring culture with caring leaders, invested teammates, and a supportive environment
Industry leadership in a fast-growing, profitable, and stable organization

Working at Navex Global

Find yourself surrounded by leaders that care, invested teammates, and like-minded groups where you'll feel at home. We believe everyone deserves to see their path forward, and the steps in place to achieve their career and financial goals. We are committed to helping you thrive in all aspects of your life.

Apply Now