Senior Digital Content Specialist

About the Role

Key Responsibilities

• Producing and creatively repurposing a wide variety of digital content, including social media posts, articles, videos, graphics, and intranet updates to raise awareness and increase engagement with University Libraries and its initiatives.
• Facilitating monthly brainstorming meetings on social media content planning and communicating regularly with all areas within University Libraries for strategic digital content idea generation.
• Managing digital content calendars and collaborating across University Libraries teams to implement digital strategy.
• Building relationships with internal partners, university units, and freelancers to develop and amplify digital content.
• Serving as the lead for website content optimization, auditing the Libraries' website, overseeing content updates, and partnering with page editors.
• Training website editors on the use of Drupal, Salesforce Marketing Cloud, and Simpplr, and providing ongoing support.
• Using HTML to code webpage elements and participating in ongoing training on digital accessibility and SEO best practices.
• Reporting website metrics, benchmarking, and implementing SEO strategies.
• Managing social media and email campaigns, providing guidance, training, and acting as the primary contact for related teams.
• Building and managing email communications using HTML templates and Salesforce Marketing Cloud.
• Measuring and reporting on digital campaign performance and offering optimization recommendations.
• Managing departmental intranet content and facilitating internal communications, including announcements and internal personnel updates.
• Supporting photography needs at events and assisting with recruitment and hiring of student employees.
• Supporting digital copywriting and visual design with appropriate tone and brand consistency.
• Performing all other duties as assigned.

Requirements

• Bachelor's degree in journalism, communications, or a related field, or an equivalent combination of education and experience in marketing or digital communications.
• At least 4 years of experience managing organizational social media accounts, website pages, digital communications, and video production.
• Proficiency in common social media platforms, content management systems, social media scheduling/monitoring tools, and video production.
• Strong copywriting skills and knowledge of AP style.
• Experience developing digital content and implementing multi-channel campaigns successfully.
• Proven ability to report on digital marketing performance and optimize strategies accordingly.
• Comfortable learning new tools and participating in digital trainings.
• Excellent interpersonal and verbal communication skills.
• Self-directed and responsible work ethic.

Nice to Have

• Knowledge of photography, design, and Adobe Creative Suite.
• Experience working in a complex organization with multiple target audiences.

Qualifications

• Educational background in journalism, communications, or related fields, or equivalent experience.

Benefits & Perks

• Competitive salary range of $64,900 to $75,000 annually.
• Comprehensive benefits package supporting health, finances, work-life balance, and education.
• Opportunity to work in a vibrant university environment with a focus on innovation and community engagement.