Senior Digital Data Analyst

About the Role

Key Responsibilities

• Lead the implementation and maintenance of digital analytics tools and infrastructure, applying strong hands-on experience to ensure scalable, reliable data systems.
• Shape and evolve our personalization strategy by defining audience segments, setting conversion goals, and executing A/B testing and targeted experiences.
• Build and optimize data pipelines that support reporting, personalization, and marketing strategies.
• Serve as the primary analytics and personalization contact, collaborating across web development, digital experience, branding, product, and business systems teams.
• Ensure data accuracy and governance through tag management, tagging audits, and data quality initiatives.
• Manage analytics projects aligned with marketing campaigns, product launches, and development timelines, balancing strategic priorities with execution.
• Develop predictive models and segmentation strategies to support business goals and enhance customer experiences.
• Deliver ongoing and ad hoc reporting, translating complex data into actionable insights for stakeholders.
• Partner with the Director of Business Intelligence to define and execute long-term analytics and personalization strategies, including regular audits and roadmap development.

Requirements

• Bachelor's degree in Data Science, Statistics, Computer Science, or a related quantitative field.
• 5+ years of experience in e-commerce or digital marketing as a Data Scientist or similar role.
• Proficiency in Adobe Tags, Adobe Analytics SDK, and Adobe Target.
• Experience with ETL tools like Alteryx and API data connections.
• Strong programming skills in Python or R, Java, REGEX, and SQL.
• Expertise in predictive modeling, statistical analysis, and machine learning.
• Familiarity with A4T integration and e-commerce metrics.
• Certifications (preferred): Adobe Analytics Data Analyst/Developer, Adobe Experience Platform Data Engineer, Adobe Target Business Practitioner.

Nice to Have

• Experience with Adobe Experience Platform and data governance best practices.
• Knowledge of web development and digital marketing strategies.
• Experience working in a collaborative, cross-functional team environment.

Qualifications

• Educational background in a relevant quantitative field (e.g., Data Science, Statistics, Computer Science).
• Minimum of 5 years of experience in e-commerce or digital marketing roles related to data analysis or data science.

Benefits & Perks

• Salary: $120,000 - $160,000 / year based on experience/qualifications.
• Three weeks paid vacation.
• Generous 401(k) match and profit-sharing.
• Employee Stock Ownership Plan (ESOP).
• Holistic well-being benefits supporting physical, emotional, and financial health.
• Supportive and inclusive work environment that values respect and shared values.