Senior Digital Express GTM Manager

About the Role

Key Responsibilities

• Develop and implement demand generation strategies for Express offerings, targeting business professionals and standalone creative users for small businesses.
• Drive new customer account growth of free and paid products through various media channels, organic initiatives, and product improvements.
• Partner closely with cross-functional teams including GMO - A.com, Marketing, Analytics, and Product Marketing to ensure seamless customer journeys and flawless campaign execution.
• Identify and build new business opportunities across various route-to-markets using digital platforms as initial demand generators.
• Influence prioritization of GTM plans, including ideation of projects and deliverables to support financial goals and key metrics.
• Apply data-driven insights to optimize marketing conversions and drive traffic resulting in significant ARR and usage impact.
• Drive trials and add-ons to expand customer seat size and champion further account growth.

Requirements

• Degree or equivalent practical experience in Product, Marketing, Ecommerce/Sales, or a related field.
• Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
• Outstanding skills in developing and implementing digital go-to-market plans to deliver results across different route-to-markets.
• Partnership skills to work effectively with cross-functional teams.
• Ability to accurately identify critical metrics and measure success through traffic and conversion data.