SENIOR DIGITAL MARKETING ANALYST

Microcenter

Reynoldsburg, OH

Full Time

Senior

10 days ago

Job Description

About the Role

MICRO CENTER is the nation's leading computer and electronic device big box retailer. Our technology superstore offers an industry-leading 40,000 selection of premier computer products and the most knowledgeable staff in the business. We are passionate about customer service and developing long-term customer relationships. The Marketing Team is seeking a Senior Digital Marketing Analyst for the Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analysis to personalize customer journeys. This role involves understanding digital marketing tactics, deriving insights from data, and providing recommendations to improve digital campaign performance and website optimization.

Key Responsibilities

Work directly with the Customer Strategy and Analytics team to strategize and implement insights that help drive strategic decisions
Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization, and recommendations to improve KPIs
Own the measurement and insights for website optimization and A/B testing
Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform, and Microsoft Excel
Lead the overall strategy and execution of web tagging and tag management initiatives, acting as the Google Analytics (Universal Analytics and GA4), Google TagManager, and Bloomreach Tag Manager expert
Lead the continued development of marketing channel attribution analysis
Manage and grow consumer-focused analytics practices, staying on top of best-of-breed technologies and vendors
Support Digital Marketing, Web Design, and Merchandise Teams

Requirements

Minimum of 4 years' work experience as a Digital Analyst or equivalent position
Minimum of 2 years' experience using website optimization, personalization, and A/B testing platforms
Minimum of 2 years' experience with tag management software (Google Tag Manager) and journey/event tracking
Minimum of 2 years' experience analyzing digital ad campaigns from Google, Facebook, or similar platforms
Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)
Proficiency in Excel
Experience with testing methodologies, including attribution modeling and A/B testing
Familiarity with web languages such as HTML, CSS, and JavaScript
Preferred intermediate SQL querying ability and understanding of relational databases
Strong interpersonal, oral, and written communication skills
Attention to detail, independent thinking, and ability to recognize patterns and anomalies in data
Ability to shift from channel-specific to holistic thinking
Ability to manage and prioritize multiple projects
Report automation experience is a plus
Experience in a fast-paced retail environment is a plus
Familiarity with marketing channel attribution principles, measurement, and analysis is a plus

Nice to Have

Intermediate SQL querying ability
Experience in a fast-paced retail environment
Familiarity with marketing channel attribution principles, measurement, and analysis

Qualifications

BA/BS or Master's degree in Business, Finance, Computer Science, or related field

Benefits & Perks

Medical, Dental, and Vision Benefits Coverage for Regular Full-Time Associates
Employee Discount including Friends & Family Discount Program
Tuition Reimbursement & Education Discounts
Paid Time Off for Regular Associates
401K Plan with Company Match

Working at Microcenter

Micro Center values passion, energy, commitment, and a customer-centric approach. We empower employees to set high goals, work hard, and advance their careers through motivation, loyalty, and a competitive spirit. Our culture emphasizes continuous growth, achievement, and unwavering dedication to customer service.

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