Senior Digital Marketing Manager

About the Role

Key Responsibilities

• Leading digital strategy across web, email, CRM, and paid digital platforms.
• Executing lead generation and revenue-driving campaigns that optimize segmentation, automation, personalization, and retargeting.
• Building an analytics framework to track KPIs, evaluate performance, and guide data-driven decisions.
• Collaborating across departments to align marketing initiatives with visitor engagement, ticket sales, and membership priorities.
• Supervising and mentoring the Digital Marketing Coordinator to drive growth and innovation.
• Researching emerging digital tools and integrating them into SAM's broader marketing strategy.
• Managing digital agency partnerships and ensuring alignment with institutional priorities.

Requirements

• Bachelor's degree in marketing, communications, digital marketing, or related field (or equivalent education/experience).
• 5+ years of progressive digital marketing experience, including at least 2 years in a supervisory or lead role.
• Expertise in CRM-driven email marketing, segmentation, and campaign optimization.
• Experience managing integrated digital campaigns across paid and organic search, display, and social.
• Strong analytics background, with proficiency in Google Analytics, Google Tag Manager, and CRM reporting (Tessitura preferred).
• Ability to use insights to drive revenue and engagement strategies.
• Excellent project management, organizational, and communication skills.
• Demonstrated ability to collaborate across teams and manage multiple projects.
• Commitment to equity, inclusion, and accessible digital marketing practices.

Nice to Have

• Experience in museums, arts organizations, or community-centered nonprofits.
• Familiarity with Tessitura or similar CRM systems.
• Proficiency with Prospect2, Google Ads, Sprout, Asana, Canto, and WordPress.
• Experience with data visualization/dashboard tools.

Qualifications

• Reside in the state of Washington.
• Successful clearance in both federal and state criminal background checks.

Benefits & Perks

• Fully employer-paid HMP medical plan or employee contribution PPO plan.
• Dental, vision, and basic life insurance/LTD/AD&D.
• Flexible Spending Account (FSA).
• Short-Term Disability and Supplemental Dental Insurance.
• Participation in SAM's 403(b) retirement plan with discretionary 3% annual employer contribution and match program.
• Paid vacation, sick and safe time (PSST), bereavement leave, jury duty, 11 scheduled holidays, and 1 paid floating holiday.
• Subsidized unlimited ORCA card for public transit.
• Onsite fitness facility access.
• Free museum membership at the Patron level, Tier III membership to the American Alliance of Museums, and discounts at the SAM Shop and on museum programming.