Senior Digital Marketing Manager, Urology

About the Role

Key Responsibilities

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader Customer Engagement and Activation (CE&A) team to ensure an integrated marketing campaign strategy and activation.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
• Collaborate closely with key stakeholders, including Content Strategists, Social Media Strategists, Paid Media Partners, External Agencies, Digital Production Teams, External Vendors, Product Marketing, Omnichannel Marketing, and Global Integrated Communications Teams to ensure digital plans and tactics align with broader commercial marketing strategies.

Requirements

• Bachelor's degree in a relevant field, with a strong preference for marketing.
• Minimum of 3 years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment.
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.
• Availability for travel and overtime as required by business commitments.

Nice to Have

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.
• Ability to challenge the status quo and identify opportunities for innovation.

Qualifications

• Educational background with a bachelor's degree in a relevant field; advanced degrees preferred.

Benefits & Perks

• Compensation ranges from $82,600 to $156,900, commensurate with experience and education.
• Core and optional employee benefits as detailed at www.bscbenefitsconnect.com.
• Potential variable compensation including annual bonus and long-term incentives.
• Hybrid work model requiring at least three days in the local office per week.