Senior Digital Marketing Specialist SEO Specialist

About the Role

Key Responsibilities

• Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions
• Research keywords to identify organic opportunities for search visibility
• Understand AI search behavior, analyze AI insights data via SEO tools, and optimize content and strategy for AI-first platforms
• Track organic and paid search visibility against direct and indirect competitors
• Optimize web content to align with paid and organic opportunities
• Identify and leverage on- and off-site tactics to improve organic search visibility
• Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts
• Report on organic and paid search performance
• Track current search trends and identify opportunities to increase organizational visibility
• Act as the business' SEO and SEM subject matter expert

Requirements

• Bachelor's degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience
• 3+ years in search optimization or search marketing role, preferably in a global organization
• Experience in a healthcare or technology company a plus
• Experience in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.)
• Experience working with contemporary content management systems, Sitecore preferred
• Experience with Google Webmaster Tools and Google Analytics

Qualifications

• Bachelor's degree in a related field or equivalent experience
• 3+ years of relevant experience in search marketing or optimization