Senior Digital Marketing Specialist - SEO Specialist

Wolters Kluwer

Minneapolis, MN

Full Time

Senior

about 2 months ago

Job Description

About the Role

Focused on the UpToDate and Medi-Span brands, the Search Optimization Specialist (SEO) works with partners across the Health Clinical Effectiveness business and Health Division marketing team to identify opportunities, diagnose issues, and track effectiveness of organic and paid search initiatives to grow inbound web contributions. This role involves collaborating with content creators and marketers to identify relevant keywords, assist in SEO research, and optimize search visibility across products and services. The SEO Specialist will also coordinate paid and organic search efforts, analyze search trends, and act as the business's subject matter expert on SEO and AI search approaches.

Key Responsibilities

Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions
Research keywords to identify organic opportunities for search visibility
Understand AI search behavior and analyze AI insights data via SEO tools to optimize content and strategy for AI-first platforms
Track organic and paid search visibility against direct and indirect competitors
Optimize web content to align with paid and organic opportunities
Identify and leverage on- and off-site tactics to improve organic search visibility
Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts
Report on organic and paid search performance
Track current search trends and identify opportunities to increase organizational visibility
Act as the business's SEO and SEM subject matter expert

Requirements

Bachelor's degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience
3+ years in search optimization or search marketing role, preferably in a global organization
Experience in a healthcare or technology company is a plus
Experience in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.)
Experience working with contemporary content management systems, Sitecore preferred
Experience with Google Webmaster Tools and Google Analytics

Qualifications

Bachelor's degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience
3+ years in search optimization or search marketing role

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