Senior Digital Marketing Specialist SEO Specialist

About the Role

Key Responsibilities

• Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions.
• Research keywords to identify organic opportunities for search visibility.
• Understand AI search behavior, analyze AI insights data via SEO tools, and optimize content and strategy for AI-first platforms.
• Track organic and paid search visibility against direct and indirect competitors.
• Optimize web content to align with paid and organic opportunities.
• Identify and leverage on- and off-site tactics to improve organic search visibility.
• Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts.
• Report on organic and paid search performance.
• Track current search trends and identify opportunities to increase organizational visibility.
• Act as the business' SEO and SEM subject matter expert.

Requirements

• Bachelor's degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience.
• 3+ years in search optimization or search marketing role, preferably in a global organization.
• Experience in a healthcare or technology company a plus.
• Experienced in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.).
• Experience working with contemporary content management systems, Sitecore preferred.
• Experience with Google Webmaster Tools and Google Analytics.

Nice to Have

• Experience in a healthcare or technology company.

Qualifications

• Bachelor's degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience.
• 3+ years in search optimization or search marketing role.

Benefits & Perks

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave