Senior Digital Media Specialist

About the Role

Key Responsibilities

• Develops online campaigns and ensures effective implementation across primary digital channels, primarily social media.
• Analyzes customer behavior and digital metrics, interpreting results and creating recommendations to guide future strategy development and program execution.
• Ensures effective application of measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements.
• Acts as primary point of contact between the data team and integrated media for customer research.
• Provides Digital Capabilities support across designated platforms, products, and technologies.
• Works with leadership and key stakeholders to define product strategy, including business goals, KPIs, roadmap, and product requirements.
• Maintains a comprehensive knowledge of trends and emerging technologies in the digital marketing space; ensures appropriate introduction / application across digital efforts.
• Leads multiple projects in a fast-paced environment.
• May provide advice and guidance to less experienced team members.

Requirements

• Advanced understanding of social media platforms, search, and other digital technologies as part of a digital media mix - and how owned, paid, and earned media fit together as part of the overall marketing strategy.
• Advanced knowledge and understanding of social media platforms and their respective participants (META, TikTok, YouTube, etc.) and how they can be deployed across channels and in different scenarios.
• Advanced knowledge of social listening tools.
• Conceptual understanding of the underlying technology used to develop and deploy social and digital media components (software and database management principles).
• Knowledge of social media measurement technologies and data sources.
• BA/BS degree and 3-6 years' relevant experience OR equivalent combination of education and relevant experience.

Nice to Have

• Experience with social listening tools.
• Ability to oversee and advise on project management issues and assist with overcoming barriers.
• Strong knowledge of the WFM product mix, supply base, and retail operations.

Qualifications

• BA/BS degree and 3-6 years' relevant experience OR equivalent combination of education and relevant experience.

Benefits & Perks

• Whole Benefits may include health insurance, retirement plan benefits, eligibility for a store discount, paid time off and access to other benefit programs.
• Eligibility for Whole Benefits is determined under the terms of the applicable Whole Benefits plan at a person's date of hire.
• For additional information, visit our Whole Foods Market Careers site: https://careers.wholefoodsmarket.com/benefits.