Senior Digital Optimization Manager

About the Role

Key Responsibilities

• Plan & complete optimization and personalization digital campaigns, including defining test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration.
• Strategize in partnership with cross-functional customers from across the organization, including digital business leads, user experience, design, analysts, product managers, and development.
• Develop a testing roadmap to ensure campaigns are run on time and without conflict.
• Lead A/B testing process from intake feasibility, creation, analysis, results, and recommendations.
• Gather and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of campaigns.
• Communicate the results of optimization programs to a broad audience of customers and executives, providing status updates and lead deliverable/launch expectations.
• Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.
• Drive process improvement with clearly articulated service level agreements and standardized practices.
• Identify gaps and work with business and technology partners to find solutions.
• Serve as a subject matter authority for big-moment campaigns, site migrations, and new platform & architecture development.
• Maintain a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal and external team members.
• Serve as a mentor for Digital Optimization Testing Managers.

Requirements

• Bachelor's Degree in Computer Science, Marketing, UX/design or equivalent area of study.
• 7+ years in fast-paced, high-volume organizations.
• 7+ years leading optimization projects from inception to completion for large-scale e-commerce or content marketing sites.
• Ability to lead multiple projects in highly-matrixed organizations with contending priorities.
• Experience in development and management of workforce management plans.
• Subject matter expertise in digital optimization methodology with understanding of statistics related to hypothesis testing.
• Strong analytical skills to measure, analyze, and report on Key Performance Indicators and translate data into actionable insights.
• Comprehensive understanding of targeting capabilities in Optimization tools, including DMP (e.g., Adobe Audience Manager).
• Knowledge of Digital Optimization A/B testing tools (e.g., Adobe Target).
• Experience working with websites, social media, and email campaign platforms.
• Targeted experience in digital marketing or e-commerce.
• Proficiency with web basics (JavaScript, CSS, jQuery, Angular, HTML).

Nice to Have

• Skilled in Agile, Kanban, and Lean methodologies.
• Highly skilled in enterprise-wide Web Analytics tools (e.g., Adobe Analytics).

Qualifications

• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Voluntary long-term care insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.
• Opportunities for career growth and development.