Senior Director, Acquisition

About the Role

Key Responsibilities

• Lead end-to-end acquisition strategy development to meet customer growth targets while balancing efficiency, payback, and long-term value.
• Act as the central point of contact for all acquisition-related activities, driving alignment across Marketing, Media, Business Intelligence, and Finance stakeholders.
• Partner with Business Intelligence to integrate acquisition forecasts, commercial inputs, and business drivers into strategy and execution.
• Manage and optimize acquisition offer strategies across all regions.
• Lead and develop a high-performing team, attracting and nurturing talent.
• Develop and evolve audience strategies by defining segments using market data, research, and competitive intelligence.
• Identify and validate whitespace audience opportunities to expand into new segments with tailored value propositions.
• Own the full-funnel acquisition experience, partnering with the Media team to optimize conversion rates.
• Define and evolve new customer offer strategies across products, states, and moments in collaboration with pricing, promotions, and product teams.
• Collaborate cross-functionally to ensure alignment of the new customer experience for maximum conversion.
• Monitor CAC efficiency and active user growth metrics, providing acquisition inputs into budgeting and strategic investment decisions.

Requirements

• Minimum of 10 years of experience in customer acquisition, including creating and managing media campaigns from start to finish.
• At least 5 years in a management role with multiple direct reports.
• Experience in developing and overseeing customer acquisition programs.
• Deep understanding of brand strategy for high-growth brands.
• Experience with Agile development frameworks and partnering with product and engineering teams.
• Strong organizational and project management skills.
• Positive attitude and collaborative mindset.
• Bachelor's degree or equivalent industry experience preferred.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.

Nice to Have

• Knowledge of sports and/or experience working within a heavily regulated industry.

Qualifications

• 10+ years of experience in customer acquisition.
• 5+ years in a management role with direct reports.
• Experience managing media campaigns from start to finish.
• Experience with Agile development frameworks.
• Bachelor's degree or equivalent preferred.

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health, and fitness.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) plan with up to 5% match.
• Commuter benefits, pet insurance, and more.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable laws.