Senior Director, Broadcast and Emerging Media

Bully Pulpit International

Washington, DC

Full Time

Director

145k-160k

9 days ago

Job Description

About the Role

Bully Pulpit Interactive is an outcomes agency made up of creatives, strategists and data scientists. We come from politics, brands and marketing and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation, and social impact. A growing firm, we sit on both coasts and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people.

Key Responsibilities

Play a key, subject matter expert (SME)-type role for BPI clients in an ongoing fashion with clients that are consistently executing media programs or on a one-off basis as an SME building and selling in a media strategy.
Spend approximately 60% of time collaborating with client teams to support and manage existing media program scopes, ensuring consistent delivery and client satisfaction.
Allocate approximately 40% of time to proactively build and expand the media program offering, including cultivating and maintaining relationships with producers, bookers, and other key media contacts.
Strengthen BPI's traditional and broadcast media relations offering, including practice development and upskilling that can be expanded across the team.
Build a transformed media offering by articulating BPI POV on strategic relevance and reach of key shows across podcasts, YouTube and other platforms in a holistic media strategy, and establish relationships for BPI broadly with key players (producers, bookers, etc).
Reach into shows hosted by creators on YouTube, TikTok, Reels, podcasts where BPI doesn’t currently have relationships or placement capabilities.
Achieve deeper reach into consumer press, like Live with Kelly and Mark and The View.
Contribute to new business efforts, as needed, with media strategies to enable prospects to accomplish their reputation objectives.
Work closely with multiple BPI partners to align strategy and identify high priority relationships.

Requirements

Experience in media strategy and client management in a media environment.
Ability to collaborate with client teams and support media program scopes.
Proactive relationship-building skills with media contacts, producers, and creators.
Knowledge of traditional and broadcast media relations.
Understanding of holistic media strategies across podcasts, YouTube, TikTok, Reels, and consumer press.
Ability to develop and articulate strategic media relevance and reach.

Working at Bully Pulpit International

Bully Pulpit Interactive values communication without barriers, measuring what matters, and connecting diverse sectors such as politics, brands, and marketing to create impactful strategies.

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