Senior Director Channel Marketing
Aeris Communications
Job Description
About the Role
Aeris is a trusted cellular IoT leader with over three decades of experience enabling large-scale IoT programs across various industries such as Automotive, Utilities, Energy, Fleet Management, Medical Devices, and Manufacturing. The company serves a global ecosystem of 7,000 enterprise customers, 30 mobile network operator partners, and manages 80 million IoT devices worldwide. Aeris is focused on building a new kind of channel ecosystem through innovative technologies and borderless connectivity, aiming to simplify management, enhance security, optimize performance, and drive growth. The organization seeks a strategic, execution-driven Channel Marketing Leader to define and scale its channel marketing engine across MSPs, VARs, GSIs, OEMs, and TSDs, creating systems, content, and experiences that turn partners into force multipliers. This role sits at the intersection of marketing, sales, and operations, with a focus on building a partner ecosystem, enablement tools, and scalable demand-generation engines to support market expansion.
Key Responsibilities
- Design and deliver co-marketing and demand-generation programs with MSPs, VARs, GSIs, OEMs, and TSDs.
- Build partner portal and content hub for MDF requests, training, assets, and tracking, aligned with Salesforce.
- Develop integrated campaign plans across digital channels, events, and webinars to drive pipeline and revenue.
- Collaborate closely with Sales, Sales Enablement, Product Marketing, and Digital teams to execute partner onboarding, training, certification, and value-proplication.
- Ensure tools and content such as PRM, Salesforce, Deal Registration, and MDF workflows deliver impact.
- Define KPIs including partner-sourced/influenced pipeline, MDF ROI, portal adoption, and activity metrics.
- Build dashboards and reporting for sales leadership and optimize campaigns based on performance.
- Achieve a solid pipeline from partner-led initiatives within the first six months and drive portal adoption and self-service demand.
Requirements
- 10 years of experience in B2B channel or partner marketing within tech, SaaS, or networking domains.
- Proven ability to build programs from scratch with a hands-on, roll-up-your-sleeves mindset.
- Experience in cybersecurity, IoT, or wireless communications.
- Hands-on experience with Salesforce, PRM tools, partner portals, and marketing automation platforms.
- Familiarity with Hubspot and Impartner.
- Knowledge of partner certification programs and networking with MSPs, VARs, GSIs, OEMs, and TSDs.
- Ability to craft joint GTM plans, build enablement assets, and manage MDF.
- Data-driven with proactive campaign optimization skills.
- Excellent collaboration and communication skills with internal teams and partners.
Nice to Have
- Experience in cybersecurity, IoT, or wireless communications.
- Networking with ecosystems of MSPs, VARs, GSIs, OEMs, and TSDs.
Qualifications
- Relevant education, certifications, or experience in marketing, technology, or related fields.
Benefits & Perks
- Competitive salary range of $185,000 to $225,000.
- Comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k).
Working at Aeris Communications
Aeris offers a high-autonomy environment with executive buy-in, allowing rapid rollout of ideas. The company emphasizes building impactful partner ecosystems and values innovation, collaboration, and proactive optimization to support its growth and market expansion.
Job Details
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About Aeris Communications
Website
aeris.com
Location
Schiller Park, IL
Industry
Other Computer Related Services
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